Mature workers bring value, experience, and reliability to the workplace—essential qualities to help your business thrive. But how can you effectively recruit retired candidates into your organization?

Consider six tips that work.

1. Advertise in Senior-Related Media

Many organizations post open positions on websites or job boards for seniors, such as AARP or retirementjobs.com. If you’re placing an ad, use images that reflect diversity and include senior workers. The Careers section of your company website should feature diverse images of older employees. Travel, business, and lifestyle websites are frequently visited by retirees and can be a good place to target them for job openings.

2. Partner with Local Associations and Agencies

Local associations and agencies for seniors will connect you with retired candidates. Post available jobs on their websites, or arrange online or in-person job fairs with the associations.

3. Senior-Friendly Ads

Retired workers are often interested in flexible work schedules, part-time work, or remote work. If a position has those options, a job posting that makes it evident can attract seniors. Some recruiters find success by using a skills-based approach for job postings and indicating the level or years of experience required.

4. Advertise as an Equal Opportunity Employer

Your company website and job postings should clearly make it known that you’re an equal opportunity employer. Some companies add verbiage that specifically mentions that the organization values workers of all ages.

5. Stay Connected with Your Retires

If your business has a population of its own retirees, stay connected with them. Use e-mail, newsletters, or in-house job fairs to attract them back into the company for a variety of roles, including:

• Consultants
• On-call workers
• Part-time employees
• Project-based staff

6. Communicate with Your Hiring Managers

Ensure your hiring managers know your business is interested in recruiting retired workers. Help them understand why it’s a priority and how your organization will benefit from recruiting this population. They also should be trained on how to avoid age discrimination practices in screening and interviewing candidates.

Bonus Tip: Let A Reliable Staffing Partner Find Your Candidates For You!

At Priority One Staffing, we understand the value retired workers can bring to your business. We’ve already done the leg-work and established a pool of candidates that includes the experienced talent you need. Contact us today to partner with us for your staffing solutions.